How much to charge for a website in 2026 [Updated price table by type]
Updated 2026 price ranges for freelancers: how much to charge for a landing page, corporate site, e-commerce store or custom build. With breakdown and real examples.
It's the question every new freelancer hears the most. And, paradoxically, the one that can put you out of work the fastest if you answer it wrong. Charge too little and you burn out. Charge too much and you're priced out. Charge the same to everyone and you're ignoring that an e-commerce store is not the same as a one-page landing.
In this 2026 guide I'm giving you a table with real price ranges by project type, the factors that actually move those numbers, and how to present the quote so the client doesn't haggle on price.
Factors that determine how much to charge for a website
Before the table, there are 5 variables that multiply or divide the price. Ignore them and you'll price wrong every time:
1. Project type. A lead-gen landing page is not the same as an online store with 200 SKUs. Technical complexity changes the order of magnitude, not the percentage.
2. Your experience and portfolio. A junior freelancer with 1-2 projects under their belt charges 40-60% less than a senior with 5+ years. That's fair: the senior reduces risk, ships faster, and solves edge cases without breaking a sweat.
3. The client's market. A local SMB has a different budget ceiling than a tech startup or an international client paying in euros. Same website, different defensible price.
4. Delivery timeline. If the client wants the site in 3 weeks instead of 8, that's a 20-50% rush surcharge. Not a whim — it means saying no to other projects.
5. What's NOT included. Hosting, domain, maintenance, copywriting, professional photography, translation, CRM integrations… each one adds up. If you don't make this clear from the start, the client assumes it's all included and you end up giving away work for free.
Website pricing table for 2026
These ranges are based on real freelance quotes during 2025-2026 in the European market. Use them as a reference, not a fixed rate — adjust to your case.
| Project type | Junior | Mid | Senior |
|---|---|---|---|
| Landing page (1 page) | €350 - €700 | €700 - €1,500 | €1,500 - €3,000 |
| Corporate site (5-10 pages) | €900 - €1,800 | €1,800 - €3,500 | €3,500 - €6,500 |
| Blog / content site | €800 - €1,500 | €1,500 - €3,000 | €3,000 - €5,500 |
| Basic online store (WooCommerce/Shopify) | €1,800 - €3,500 | €3,500 - €6,500 | €6,500 - €12,000 |
| Advanced store (large catalogs, integrations) | €3,500 - €6,000 | €6,000 - €12,000 | €12,000 - €25,000+ |
| Custom build (SaaS, platforms) | €3,000 - €6,000 | €6,000 - €15,000 | €15,000 - €40,000+ |
| Website redesign (existing site) | €600 - €1,200 | €1,200 - €2,800 | €2,800 - €5,500 |
Junior: 0-2 years of experience. Mid: 2-5 years. Senior: 5+ years with a solid portfolio and professional process.
Breakdown by project type
Landing page (1 page)
A landing page has one job: convert. Capture subscribers, leads, or sales for a specific product. The typical structure is hero, benefits, testimonials, FAQ, and CTA. What justifies the high prices isn't the HTML — it's knowledge of copywriting, A/B testing, and conversion-focused design.
When to charge more: if the client asks for A/B testing, CRM integration, copywriting by you, or post-launch KPI tracking.
Corporate site
The most common project. Home, services, about, case studies, blog, and contact. The real complexity is making the system easy for the client to maintain (well-configured CMS, reusable templates, instructions).
When to charge more: if it includes an active blog (with templates for several article types), multilingual translation, private area, or integration with their internal tools.
Online store
There's a huge gap between "install a Shopify template" and "design and configure a store with 500 products, Excel import, custom payment gateway, region-based shipping, and bulk discounts". The price will easily triple.
What pushes the price up: number of products, integrations (ERP, CRM, accounting), multiple languages and currencies, special payment methods, and 100% custom design (no template).
Custom build
SaaS, community platforms, marketplaces, internal tools. Here the price depends almost exclusively on development time. An experienced freelancer charges €50-90/hour, and a serious project is easily 200-500 hours.
How to quote properly: never fixed-price on the first attempt. Run a discovery phase (€200-500) to define real scope, then close the price.
The mistake that's making you charge less
You charge what the client perceives you're worth. And perception isn't built with your résumé — it's built with how you present your work.
Look at the difference between these two approaches:
Approach A: "The website design will cost €2,500." (Dry email, one line.)
Approach B: A 4-page proposal with executive summary, detailed scope, project phases with timeline, price breakdown, and an acceptance button at the end.
The client in approach A is going to compare your €2,500 with the €1,500 from another freelancer and you'll lose. The client in approach B perceives you as professional and serious — and usually accepts without negotiating.
If you want to see how a proposal like that is built, here are two related articles:
- How to write a freelance business proposal — the complete structure.
- How to charge more as a freelancer: the power of a good proposal — the psychology behind the price.
Quick template to present your price
Instead of sending an email with a single number, split the quote into visible phases. For example, for a corporate website at €4,500:
- Discovery and wireframes: €600
- Visual design (5 pages): €1,400
- Responsive development: €1,500
- CMS setup and training: €600
- Basic on-page SEO: €400
The total is the same, but the perception changes completely. The client understands what they're paying for and, if they need to adjust, they negotiate on specific items instead of fighting the total.
How to create this kind of proposal in 10 minutes
Building each proposal by hand in Word takes 1-2 hours and they always look unprofessional. A tool like ProposalForge lets you build the proposal with a visual block editor, including the pricing table, timeline, and a digital acceptance button. The client sees it on a web link (more professional than a PDF) and you get notified when they open it.
It has a free plan so you can try your first 3 proposals without paying anything.
Conclusion: the right rate is the one you can defend
There's no "correct" objective price for a website. There's a fair range based on your experience, project type, and market. What separates freelancers who earn well from those who don't is:
1. Knowing the ranges (this table helps).
2. Being able to justify your price with a clear process and tangible deliverables.
3. Presenting the proposal like a professional, not like a WhatsApp message.
Do these three things well and you won't compete on price — you'll compete on value. And that's where the real money is.
Create professional proposals in minutes
ProposalForge lets you create, send and track business proposals with a visual editor. Free to start.
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